20/01/2018
VERT Eternal
(A)
The Essence of Vert Eternal
As designers, our mission to redefine luxury fragrances' visual identity and language for Vert Eternal centers on creating an immersive brand experience. This involves a meticulous approach to every aspect of design, from visual elements to the sensory journey.
Visual Identity
We aimed to encapsulate the essence of timeless elegance through a sophisticated visual identity. The color palette was carefully selected to evoke the purity of nature and the richness of luxury. Shades of deep green and gold were chosen to reflect both the brand name "Vert" (green) and the opulence associated with high-end perfumes. Typography plays a crucial role, with elegant serif fonts that convey a sense of heritage and refinement.
The packaging design is integral to the brand experience. We focused on clean, minimalist lines that emphasize the luxurious nature of the product. High-quality materials such as embossed paper, glass, and metal were chosen to create a tactile experience that feels both substantial and exquisite. Each bottle is a work of art, designed to be displayed as much as used, with intricate detailing that hints at the craftsmanship within.
VERT
Eternal
Story
Telling
Every element of the design tells a story. The imagery used in marketing materials evokes scenes of natural beauty and sophisticated elegance.
The brand narrative weaves together the heritage of fine perfumery with modern luxury, appealing to discerning customers who value quality and craftsmanship. This storytelling is consistent across all touchpoints, from digital media to in-store displays, creating a cohesive and immersive brand experience.
