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Branding

Where Your Brand's Story Comes to Life

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Consideration and
Approach

Being designerly takes thinking, feeling, and acting like a designer. I’ve been thinking about and observing what it means to be designerly, and by using six such skills and behaviors

01/ Visual Branding

Never having been a sales representative, nor having ever played one on TV, I was curious about their typical workday. Adapting the first rule of design. User lockdown approach was to conduct video interviews.

  • API Development
  • Front End Development
  • WordPress
  • JavaScript
  • Cloud Migration
  • Fluter Framework

02/ Brand Strategy

Masked and socially distant, I walked a mile in their shoes through the dairy, pet food, and freezer aisles. This single visit uncovered many insights that had not come up in the video team.

03/ Identity Development

Masked and socially distant, I walked a mile in their shoes through the dairy, pet food, and freezer aisles. This single visit uncovered many insights that had not come up in the video team.

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04/ Packaging Design

Masked and socially distant, I walked a mile in their shoes through the dairy, pet food, and freezer aisles. This single visit uncovered many insights that had not come up in the video interviews and online walkthroughs. I shared this with the team, spread across the world, and everyone could empathize with the sales representatives