Branding
Where Your Brand's Story Comes to Life
Consideration and
Approach
Being designerly takes thinking, feeling, and acting like a designer. I’ve been thinking about and observing what it means to be designerly, and by using six such skills and behaviors
01/ Visual Branding
Never having been a sales representative, nor having ever played one on TV, I was curious about their typical workday. Adapting the first rule of design. User lockdown approach was to conduct video interviews.
- API Development
- Front End Development
- WordPress
- JavaScript
- Cloud Migration
- Fluter Framework
02/ Brand Strategy
Masked and socially distant, I walked a mile in their shoes through the dairy, pet food, and freezer aisles. This single visit uncovered many insights that had not come up in the video team.
03/ Identity Development
Masked and socially distant, I walked a mile in their shoes through the dairy, pet food, and freezer aisles. This single visit uncovered many insights that had not come up in the video team.
04/ Packaging Design
Masked and socially distant, I walked a mile in their shoes through the dairy, pet food, and freezer aisles. This single visit uncovered many insights that had not come up in the video interviews and online walkthroughs. I shared this with the team, spread across the world, and everyone could empathize with the sales representatives